ALL TOOLED OUT?
Woa ..! Is Web 2.0
dying? Dead?
Week 6 of CSU-Chico’s online class, Social Media, explores social media
tools like DipityDoodle, YodioPrezi and Screenr (timeline creator, online
scheduler and online presentation tools ~ and yes! I just had to say
them that way!) . Plus, I
read some more articles on more
tools.
The one basic, underlying idea I got from them all was just HOW
important it is to expertly create, monitor, and manage daily, often hourly,
your social media.
Because….
“don’t you want to know how many people you reach?” …. As they become dedicated, hopefully
interactive friends. After all, you have a product or service
or you ARE a product or service, right?
And
you need to stay up with Internet trends, tools, tasks (and tedium) to be
competitive, right?
Because, isn’t it really not only about being popular but being popular
for a reason, right? To make
MONEY, right?
Maybe
you don’t have a business now, but after reading about all these tools, they
kind of make you want to ‘get-on-board’ and at least position yourself and get
unabashedly popular. Then you
could be nicely poised with zillions of ‘managed’ friends that you could then
sell something to, right?
Or, get so many hits that you get paid for just displaying others’ ads
. Like rocker, Bibi Farber ~~
….who
‘stumbled upon’ and created www.nextworld.com
Bibi’s
a self-proclaimed concerned citizen who posts little videos that she finds and re-posts from YouTube about
sustainability on her site NextwordTV.
Last time we talked a few years ago, it netted her a tidy $2500ish a
month for very little work.
Nice. I had no idea she is
a musician but found Nextworld due to my interest in eco stuff.
On
the local scene in Red Bluff a few weeks ago I saw this truck and snapped it.
“Like
Us On Facebook”
Hmmm…. So I went to ‘Orland Saw and Mower’ website to see who they were.
Their
site looks like it’s actually STIHL’s national site that dealers can use… and yet under “Who We Are” they
talk about ‘family’ ~~
"We are family, first and foremost. This also extends out to our
customers, because without them, we wouldn't be here. It's because of this that
we treat everyone as just that, family. We've been locally owned and operated
in Red Bluff, CA since 2002, reaching out to help people across the board:
landscapers, homeowners, contractors and professionals, and CDF camps
throughout the northern valley. If you haven't been in before, feel free to
stop by, if only to say hi, and let us help you through all seasons of the
year. We also have weekly sales and promotions on our Facebook page, so give us
a "Like" and join in!"
In Red Bluff? I’d never seen them in town… and
their truck & online address say Orland… and their website is actually a national chainsaw
company’s dealer website (STIHL).
Hmmm.
Also, on that site there is a really
nice, personal-like video about Dave Stine, a custom woodworker who uses
STIHL’s chainsaws, etc., so I got excited about his custom woodworking.
Dave told such a heartwarming story
about his five-generation family land, saying, “we try to take trees that are
dead…” Sounded a bit too
homey, but still I’d love to see his work even if I have to drive to Orland….
But, WHAT??! He’s actually
in Dow, Illinois? http://stinewoodworking.com
My point is this is just one of many
companies I’ve seen in the past few years that say “Like us on Facebook", haven’t
updated the data on their website for awhile, (that sometimes really isn’t their website but a national
manufacturer’s website dealers can use) and then they post information (like woodworker Dave’s
video commercial) of other people they, perhaps, have never even met.
Seems to me it’s easier and easier to
get unraveled with your social media so the need for SM tools is keen. But not necessarily easy or cheap.
After
deep-boot wading through all this stuff I was primed last night to reach,
grasping for air, at this refreshing article in WIRED:
Adaptive
Path’s CCO, (middle C = Creative) Jesse James Garrett. (Yup, Jesse James)
Garrett looks precision squinted, adequately rugged, yet expertly coifed & tailored. (Silicon Valley is the new-old
Black). So who is Jesse and
Adaptive Path? Yup, of course! A San Francisco company, along
with Odeo, Six Apart, 37 Signals and some others who brought out some tools that
made web pages come alive and flow with action – their overall focus was USER
EXPERIENCE.
I’ve
never heard of any of these guys but I’m all for making user experience
awesome. So I was a bit
stunned to learn in this same WIRED article that it sold itself to Capitol One – a
bank! The WIRED author said
this about such companies:
"The people who ran these companies all talked together openly online, many worked together in person, and hell a lot of them even slept together."
And he said they were mainly hype, “a hothouse of self-promotion”. Tsk, tsk. Sounded so cool yet another online dream
deflated.
I
won’t give up though. I’ll
find some (free) tools some where, somehow on this great world wide web that
could manage my social media ~ once it becomes large enough to manage. Oh… to be that big! Bibi Farber scoot over. ~~!~~
No comments:
Post a Comment